When message-frame fits salient cultural-frame, messages feel more persuasive
نویسندگان
چکیده
منابع مشابه
When message-frame fits salient cultural-frame 1 RUNNING HEAD: When message-frame fits salient cultural-frame When Message-Frame Fits Salient Cultural-Frame, Messages Feel More Persuasive
The present studies examine the persuasive effects of tailored health messages comparing those tailored to match (vs. not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1 n = 72 European Americans, Study 2 n = 48 Asian Americans) supports the hypothesis that message persuasiveness increases when chronic cultural frame, health message ...
متن کاملWhen message-frame fits salient cultural-frame, messages feel more persuasive.
The present study examines the persuasive effects of tailored health messages comparing those tailored to match (versus not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1: n = 72 European Americans; Study 2: n = 48 Asian Americans) supports the hypothesis that message persuasiveness increases when chronic cultural frame, health mess...
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ژورنال
عنوان ژورنال: Psychology & Health
سال: 2010
ISSN: 0887-0446,1476-8321
DOI: 10.1080/08870440902759156